November 21, 2010

Lanvin for H&M

The big shopping bag is by far my favorite part of the collection. It's cute enough to cut out, frame, and hang on the wall.
Alber Elbaz's new limited collection for H&M  hit stores today amidst wild anticipation from fierce fashionistas all over the metro, and dare I say, the world. The curious thing about this is that I don't consider myself an avid follower of fashion, as I tend to be "French" in my choices—as in keeping key pieces in heavy rotation and purchasing trendy pick-uppers and wardrobe boosters every season or so—and, I'm not exactly a fan of either brand. Lanvin, for obvious practical reasons; H&M, because of how items in the store seem to have dwindled in quality and overall Wow! that was so ubiquitous and unique of the brand back in 2006. [Afterthought: Well, Lanvin is French after all. So maybe eventually, when I can afford couture et. al., I'd have a better appreciation for the brand.]

Promising. (And yes, you do get a hanger when you buy a piece from the limited edition line.)

At a brand identity seminar I'd attended at my old job, words that came up to describe the store were "low quality," "cheap," with the speaker brazenly declaring that if it weren't for China, H&M wouldn't even be possible. In recent years, the store has cultivated such a bad reputation as witnessed by run-of-the-mill frocks so close to being actual designer knockoffs...or at least that's what people in New York have been saying, more or less. I for one, used to really like the store, up until maybe 2007, when I noticed that the items were, indeed, not so great anymore, and had a "cheap" and "plastic" feel to them, especially with the accessories. Gone was that whole Swedish-Euro vibe that first drew me in when I initially got to know the store on my first trip to London and a succeeding trip to Milan (I still have and wear H&M accessories purchased from back then).

You also get a cute canvas garment bag with your purchase of a dress, or in my case, a t-shirt.
(Or, you can politely ask the cashier for one, which I did.)

By the looks of it, Elbaz's new line promises to bring back that sense of quality and quirky-but-accessible fashion it seems to have lost amidst the mass production and plasticky neon accessories. But then, by all means do not take my word for it; I am no official authority in fashhh...ion. Plus, walking to where the Lanvin pieces were, I caught a glimpse of the regular accessories section and things seem to be looking up. I may just go back for that ballet-slipper pink floral statement necklace.

All that said, I hadn't seriously planned on being at the store to witness the hooplah surrounding the Lanvin for H&M collection. Yet, I do have "fierce fashionista" friends—former/current fashion editors, fashion students, etc.—who keep track of these things, and as if by osmosis, I am easily and automatically updated because if it were entirely up to me, I would only concern myself with food and home-related accoutrements, such as Giada de Laurentiis's collection for Target, you know...those kinds of things.

The smaller paperbag for the smaller pieces in the collection.

So, this morning, I discovered how the folks at H&M figured out a way to manage excited crowds by issuing color-coded wristbands that corresponded to specific timeslots. You had to be there early to get a wristband, along with some freebies. Well, I wasn't there that early; my friend/cousin-in-law, Happy David, gave me an extra wristband, and I had about 10 minutes to look at everything by the time it was my turn. I'm not kidding, I'd barely browsed the merchandise—which by noon had dwindled to a skeletal few—when someone announced, "four minutes." I got a cute embellished t-shirt and that was it. I'd originally wanted the yellow dress my other friend Kat Dy blogged about here but upon closer inspection, it didn't feel worth the splurge (plus, I'm still technically jobhunting, so $199 for a dress is a major no-no at this point). The shirt was a reasonable $39.95, considering the whole Lanvin thing, the embellishments, and the handmade feel to it.

I didn't have time to admire this embellished tee at the store, but when I tried it on at home, I found it to be quite fab. It can be dressed up or down; worn both in cold and warm weather. Now, how to wash it...

2 comments:

  1. Oooooh I love the shirt, so cute!!!! I will attempt to come back when they replenish!:)

    ReplyDelete
  2. Good luck and have fun, Kat! Thanks for inviting!

    ReplyDelete

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Cheers, cheese, and chocolate,
Mariel

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